The Story of Juhi Attar: How Mehkaas Creates Fragrances for Every Soul

At Mehkaas, fragrance is not just something we sell — it’s something we create, shape, and personalize for every individual who walks through our doors. Our roots in the Sugandhi Parivar go back generations, and with that legacy comes something rare: the ability to craft attars not only from tradition but also from imagination.

One of the stories that best captures this spirit is of a traveler who once came all the way from Iran to Agra, to our family’s shop in the bustling lanes of Kashmiri Bazaar. He was searching for a fragrance he couldn’t find anywhere — something delicate, pure, and reminiscent of the soft blossoms he remembered back home.

That was the moment when Shri Shyambihari Sugandhi, our ancestor and master perfumer, listened carefully, understood his desire, and began experimenting. What emerged from those days of careful distillation and artistry was something truly new: Juhi Attar. A fragrance so fresh and floral, yet so deep, that it instantly captured the heart of that visitor.

What began as a custom creation for one man became a defining part of our legacy. To this day, Juhi Attar remains one of our most loved fragrances, not just for its beauty but for the story it carries — of listening, of crafting, of honoring someone’s wish through scent.

This is what Mehkaas stands for. Whether it is a timeless rose, a rare wood, or a flower that only blooms for a few weeks each year, we create attars that speak directly to the soul. Every fragrance carries not just a note but a story — your story.

So when you choose Mehkaas, know that you’re not just choosing a perfume. You’re becoming part of a tradition where each fragrance is personal, where each bottle holds a legacy, and where every scent has a tale worth telling.